Virtue is inspired by a vision to give everyone their best hair scientifically possible. Virtue wants to empower each to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

What sets Virtue apart? ALPHA KERATIN 60KU®. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.

Click here to take a hair quiz to find out which products are best for you!

Fringe Salon wanted to make your shopping experience even easier, so we opened an online store with Virtue! This way all your goodies can be delivered directly to your front door, and don’t worry is always free shipping!

Click here to head over to our online store

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