Goldie Locks
Every formula starts with a simple question: “Will this help hair heal or just mask the problem?” That’s how Goldie landed on protein-free, sulfate-free, paraben-free formulas that actually address what damaged hair needs most, space to recover.
Virtue
All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses. What excites us about Alpha Keratin 60ku® is that our bodies recognize it as our own, and that makes it really powerful. It’s pulled to where it’s needed, strand by strand, smoothing, resurfacing and filling in cracks of damage.
Loma
Loma is naturally inspired, organically infused, creating the perfect combination between natural and scientific. Loma ingredients are non-toxic and non-harmful to you and to the environment.
Surface
Surface was founded on the principle of respecting personal health and the Earth. The name Surface came from a passion to develop superior, all natural products that create a strong surface of success.
Aluram
Aluram is high-performance clean haircare centered around coconut water infused formulas and nourishing marula oil that hydrate, smooth, and support healthy-looking hair. Aluram embodies clean beauty with a clear conscience.